International marketing
In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. T...
| Otros Autores: | , |
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| Formato: | Otros |
| Idioma: | Inglés |
| Publicado: |
Bogotá ; México City ; Toronto :
©2022
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| Edición: | Fifth edition |
| Materias: | |
| Ver en Universidad Pontificia de Salamanca: | https://catalogo.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=945626 |
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| Sumario: | In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. |
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| Notas: | Índice |
| Descripción Física: | XXVI, 626 páginas : ilustraciones (color) |
| ISBN: | 9781526848598 |
