Learning from the future competitive foresight scenarios
This book makes preparing for unpredictable futures a practical part of every manager's job. It shows how scenario learning readies companies for industry and market evolutions and customers' new needs. Scenario learning envisions how industry segments may gain or lose profit potential, ho...
| Otros Autores: | , |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Wiley
[1998]
|
| Materias: | |
| Ver en Universidad Pontificia de Salamanca: | https://catalogo.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=485614 |
Solicitar por préstamo interbibliotecario:
Correo
| Formulario
| Sumario: | This book makes preparing for unpredictable futures a practical part of every manager's job. It shows how scenario learning readies companies for industry and market evolutions and customers' new needs. Scenario learning envisions how industry segments may gain or lose profit potential, how certain technologies could dominate a market or fail to be accepted, how new trends could propel mass markets, what circumstances could derail a merger. This new foresight methodology is a critical source of business advantage |
|---|---|
| Notas: | Índice de contenido y alfabético. |
| Descripción Física: | XVIII, 446 pages ; 25 cm |
| Bibliografía: | Bibliografía páginas: 433-435 |
| ISBN: | 9780471303527 |
