Strategic advertising management
The most authoritative guide to strategic advertising management, with strong foundations in theory and a wide range of international examples. Presents numerous real life examples to illustrate how theory is applied, allowing students to gain a holistic appreciation of the strategic dimensions of a...
| Otros Autores: | , |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Oxford :
University Press
2012
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| Edición: | Fifth edition |
| Materias: | |
| Ver en Universidad Pontificia de Salamanca: | https://catalogo.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=341588 |
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| Sumario: | The most authoritative guide to strategic advertising management, with strong foundations in theory and a wide range of international examples. Presents numerous real life examples to illustrate how theory is applied, allowing students to gain a holistic appreciation of the strategic dimensions of advertising. Provides a unique international perspective that enables students to view advertising in the context of global business management. |
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| Notas: | Índice |
| Descripción Física: | XXI, 429 páginas : ilustraciones |
| Bibliografía: | Incluye referencias bibliográficas al final de cada capítulo |
| ISBN: | 9780198703655 |
