Preventing crises at your university the playbook for protecting your institution's reputation
"Unlike almost any other sector of the economy, in higher education, an institution's value lies not in any one or more products or services but in an intangible asset commonly referred to as its "reputation." The goal of this book is to explore concepts around reputation and rep...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Baltimore :
Johns Hopkins University Press
[2021]
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| Colección: | EBSCO Academic eBook Collection.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b47084066*spi |
| Sumario: | "Unlike almost any other sector of the economy, in higher education, an institution's value lies not in any one or more products or services but in an intangible asset commonly referred to as its "reputation." The goal of this book is to explore concepts around reputation and reputational risk so that university leaders will understand how to build and protect reputation in an age in which insufficient attention to what these concepts mean can undermine an institution's value"-- |
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| Notas: | Incluye índice. |
| Descripción Física: | 1 recurso electrónico : ilustraciones |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9781421442686 |
