Babe Ruth and the creation of the celebrity athlete
"From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. The author traces Ruth's ascendance as the first great media-created...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Jefferson, North Carolina :
McFarland & Company, Inc., Publishers
[2018]
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| Colección: | EBSCO Academic eBook Collection.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b4706626x*spi |
| Sumario: | "From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. The author traces Ruth's ascendance as the first great media-created superstar and celebrity product endorser"-- |
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| Descripción Física: | 1 recurso electrónico (x, 276 páginas) |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas e índice. |
| ISBN: | 9781476626628 |
