Companies on a mission entrepreneurial strategies for growing sustainably, responsibly, and profitably

The book spotlights small and medium companies that have tied their organizational missions to social and environmental values. The book underscores "winning in the marketplace," as well as following one's own ethics. It both chronicles the mission-driven movement to date and provides...

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Detalles Bibliográficos
Autor principal: Russo, Michael V. (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Stanford, Calif. : Stanford Business Books ©2010.
Colección:EBSCO Academic eBook Collection.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b46440653*spi
Descripción
Sumario:The book spotlights small and medium companies that have tied their organizational missions to social and environmental values. The book underscores "winning in the marketplace," as well as following one's own ethics. It both chronicles the mission-driven movement to date and provides guidance to entrepreneurs and managers who wish to partake in it.
Descripción Física:1 recurso electrónico
Formato:Forma de acceso: World Wide Web.
Bibliografía:Incluye referencias bibliográficas e índice.
ISBN:9780804774284
9780804761628