Masterpieces of Swiss entrepreneurship Swiss SMEs competing in global markets

This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several pa...

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Detalles Bibliográficos
Otros Autores: Jeannet, Jean-Pierre, autor (autor), Volery, Thierry, autor, Bergmann, Heiko, autor, Amstutz, Cornelia, autor
Formato: Libro electrónico
Idioma:Inglés
Publicado: Cham, Switzerland : Springer [2021]
Colección:Springer open access eBooks.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b46420782*spi
Descripción
Sumario:This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland. The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms.
Descripción Física:1 recurso electrónico (xxxiv, 561 páginas)
Formato:Forma de acceso: World Wide Web.
ISBN:9783030652876