Beat accelerating customer expectations with Trend-driven innovation
Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.
Otros Autores: | , , , , |
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Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
Hoboken, NJ :
Wiley
2015.
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Colección: | Wiley ebooks.
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Acceso en línea: | Conectar con la versión electrónica |
Ver en Universidad de Navarra: | https://innopac.unav.es/record=b46140785*spi |
Sumario: | Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. |
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Notas: | Incluye índice. |
Descripción Física: | 1 recurso electrónico |
Formato: | Forma de acceso: World Wide Web. |
Bibliografía: | Incluye referencias bibliográficas e índice. |
ISBN: | 9781119076476 9781119170426 9781119076322 |