Origination the geographies of brands and branding
"Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of brand...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, UK :
Wiley Blackwell
2015.
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| Colección: | Wiley ebooks.
RGS-IBG book series. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b46136162*spi |
| Sumario: | "Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy."--Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl. |
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| Descripción Física: | 1 recurso electrónico |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas e índice. |
| ISBN: | 9781118556313 9781118556399 9781118556276 |
