Network advantage how to unlock value from your alliances and partnerships
Explains why and how you can seize the benefits from your business's network of alliances with customers, suppliers and competitors. This network can provide three key advantages: superior information; better cooperation; increased power. The book shows how awareness of these three advantages c...
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco, California :
Jossey Bass
2014.
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| Colección: | Wiley ebooks.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b46123933*spi |
| Sumario: | Explains why and how you can seize the benefits from your business's network of alliances with customers, suppliers and competitors. This network can provide three key advantages: superior information; better cooperation; increased power. The book shows how awareness of these three advantages can help align your portfolio of alliances with your corporate strategy to maximize advantages from existing networks and to position your business as an industry leader. Based on groundbreaking research and illustrative cases, the book provides practical tools to help you think strategically about reconfiguring your alliances and partnerships. For business executives, consultants, and executive MBAs who want to get the most advantage from the combined power of their alliance portfolios, this book offers in-depth, practical guidance. -- |
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| Descripción Física: | 1 recurso electrónico (322 páginas) : ilustraciones (blanco y negro y color) |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas e índice. |
| ISBN: | 9781118561393 9781118561386 9781118561409 9781118561454 |
