Entrepreneurial Opportunities Economics and Sustainability for Future Growth

Focusing on sustainable innovation in emerging economies, this book characterises and responds to contemporary market pressures felt by business leaders worldwide. The book offers new ways of looking at entrepreneurial opportunities in a range of contexts, including emerging markets, franchise relat...

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Detalles Bibliográficos
Autor principal: Ratten, Vanessa (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Bingley : Emerald Publishing Limited 2020.
Colección:EBSCO Academic eBook Collection.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b46095305*spi
Descripción
Sumario:Focusing on sustainable innovation in emerging economies, this book characterises and responds to contemporary market pressures felt by business leaders worldwide. The book offers new ways of looking at entrepreneurial opportunities in a range of contexts, including emerging markets, franchise relationships, revenue management, and tourism.
Descripción Física:1 recurso electrónico (193 páginas)
Formato:Forma de acceso: World Wide Web.
Bibliografía:Incluye referencias bibliográficas.
ISBN:9781839092879
9781839092855