Dexterity in global business a cross-dimensional analysis
Emerging markets today not only provide multiple goods and services to customers but also expose their behavior to cross-cultural differences and innovations. The specialization of the production process has also brought cultural changes with business penetrations in the low production skills region...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hauppauge, New York :
Nova Science Publishers, Inc
[2013]
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| Colección: | EBSCO Academic eBook Collection.
Business Economics in a Rapidly-Changing World. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b46061198*spi |
| Sumario: | Emerging markets today not only provide multiple goods and services to customers but also expose their behavior to cross-cultural differences and innovations. The specialization of the production process has also brought cultural changes with business penetrations in the low production skills regions across multiple countries. The international partnering in reference to production technology, co-branding, distribution and retailing may bring high success to the companies of the home countries by increasing market share in the region, as well as augmenting customer value for mutual benefit. Gl. |
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| Notas: | Incluye índice. |
| Descripción Física: | 1 recurso electrónico |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9781629480701 |
