The Marketisation of Higher Education : Concepts, Cases, and Criticisms

The Marketisation of Higher Education Concepts, Cases, and Criticisms

This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volu...

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Detalles Bibliográficos
Autor Corporativo: SpringerLink (-)
Otros Autores: Branch, John D, editor (editor), Christiansen, Bryan, editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: Cham : Springer International Publishing 2021.
Edición:1st ed
Colección:Springer eBooks.
Marketing and Communication in Higher Education.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b45589276*spi
Tabla de Contenidos:
  • 1. Introduction
  • 2. The Marketisation of Higher Education: Antecedents, Processes, and Outcomes
  • 3. Emerging Ideas of 'New Governance' in Higher Education
  • 4. E-Learning and the Marketisation of Higher Education
  • 5. The Place of University Social Responsibility in the Marketisation of Higher Education
  • 6. Avoiding Marketisation: An Exploration of Universities' Social Responsibility in Mexico
  • 7. Managing Diversity Through Internationalisation: The Study in Turkey Initiative
  • 8. Promoting the Russian Higher Education System in Global Hyper-Competition
  • 9. Shift to Market Orientation? The Changing Trend of Higher Education Sector in India
  • 10. The Digital Transformation of the Commercial Area of a Peruvian Business School
  • 11. Gaming the Rankings: Richard Freeland and the Dramatic Rise of Northeastern University
  • 12. Gender and the Marketisation of Higher Education: A Nordic Tale
  • 13. The Determinants of International Student Mobility in United Kingdom Higher Education
  • 14. English Medium Instruction as a Vehicle for Language Teaching or a Product of Marketing?
  • 15. Service Quality in Higher Education: Where Are We and Where to Go?
  • 16. Understanding How the Marketisation of Higher Education Contributes to Increased Income Inequality and Decreased Social Mobility. - 17. The Footballisation of European Higher Education: Different Fields, Similar Games
  • 18. Neoliberal Higher Education and Its Discontents.

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