The Marketisation of Higher Education Concepts, Cases, and Criticisms
This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volu...
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Cham :
Springer International Publishing
2021.
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| Edición: | 1st ed |
| Colección: | Springer eBooks.
Marketing and Communication in Higher Education. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b45589276*spi |
| Sumario: | This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market. |
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| Descripción Física: | XIV, 466 páginas : 24 ilustraciones, 21 ilustraciones (color) |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9783030674410 |
