Advertising and the transformation of screen cultures

Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global s...

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Detalles Bibliográficos
Otros Autores: Florin, Bo, 1961- autor (autor), Vonderau, Patrick, autor, Zimmermann, Yvonne, autor
Formato: Libro electrónico
Idioma:Inglés
Publicado: Amsterdam : Amsterdam University Press [2021]
Colección:De Gruyter Open Access ebooks.
Film culture in transition.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b45493145*spi
Descripción
Sumario:Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.
Descripción Física:1 recurso electrónico (1 volumen) : ilustraciones (blanco y negro)
Formato:Forma de acceso: World Wide Web.
Bibliografía:Incluye referencias bibliográficas.
ISBN:9789048541560