| Sumario: | "Like any contract, an international licensing agreement spells out the rights and obligations of the contracting parties, manages potential risks and supplies a contingency paln for each party in the event the contractual relationship breaks down. However, international licensing of intellectual property, software or technology confronts the contracting parties with its own distinct challenges. When planning, drafting and negotiating such agreements, it is imperative to know exactly what core issues need to be addressed. This book provides this know-how in an easy-to-use, clear and concise fashion. This expert guide to the complex world of international licensing agreements brings together all the essential materials needed when dealing with such agreements and covers the following : business models that may be used by the contracting parties ; standard provisions encountered in an array of international licensing agreements ; analysis of the key clauses in various international licensing agreements inter alia trademark, software, franchise and technology licences with provisions as affected by jurisdiction ; effect of competition law in a variety of jurisdictions ; ensuring tradmark protection at both national and international levels ; clear explanation of key franchising terminology and disclosure rules ; and effect of international dispute resolution rules in a range of jurisdictions. Alongside detailed contract analysis, the book details numerous case studies from an array of industries, with detailed commentary. Practitioners operating within or representing medium to large films who normally have to prepare or provide advice on international licence arrangements will quickly find this reference material indispensable. The book's thorough analysis of this complex area will also be welcomed by professionals working for universities, industry, interest groups, government departments and international organisations."-- Contracubierta
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