Practical measures to increase transit advertising revenues
"TRB's Transit Cooperative Research Program (TCRP) Report 133: Practical Measures to Increase Transit Advertising Revenues explores strategies designed to significantly increase transit's share of total advertising expenditures. The report examines advertising decision makers' pe...
Autor principal: | |
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Autores Corporativos: | , , , |
Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
Washington, D.C. :
Transportation Research Board
2009.
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Colección: | National Academies ebooks.
TCRP report, 133. |
Acceso en línea: | Conectar con la versión electrónica |
Ver en Universidad de Navarra: | https://innopac.unav.es/record=b44927587*spi |
Tabla de Contenidos:
- Background
- Research approach
- Research findings
- Conclusions, recommendations and further research.