Practical measures to increase transit advertising revenues
"TRB's Transit Cooperative Research Program (TCRP) Report 133: Practical Measures to Increase Transit Advertising Revenues explores strategies designed to significantly increase transit's share of total advertising expenditures. The report examines advertising decision makers' pe...
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| Autores Corporativos: | , , , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Washington, D.C. :
Transportation Research Board
2009.
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| Colección: | National Academies ebooks.
TCRP report, 133. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b44927587*spi |
| Sumario: | "TRB's Transit Cooperative Research Program (TCRP) Report 133: Practical Measures to Increase Transit Advertising Revenues explores strategies designed to significantly increase transit's share of total advertising expenditures. The report examines advertising decision makers' perceptions about current and future transit advertising products and highlights a strategic responsive communications plan designed to improve those perceptions and increase transit revenue"--Publisher's description. |
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| Notas: | At head of title: Transit Cooperative Research Program. |
| Descripción Física: | 1 recurso electrónico : ilustraciones |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas (página 71). |
