Practical measures to increase transit advertising revenues

Practical measures to increase transit advertising revenues

"TRB's Transit Cooperative Research Program (TCRP) Report 133: Practical Measures to Increase Transit Advertising Revenues explores strategies designed to significantly increase transit's share of total advertising expenditures. The report examines advertising decision makers' pe...

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Detalles Bibliográficos
Autor principal: Alpers, Jane (-)
Autores Corporativos: National Research Council. Transportation Research Board (-), Transit Cooperative Research Program, Estados Unidos. Federal Transit Administration, Transit Development Corporation
Formato: Libro electrónico
Idioma:Inglés
Publicado: Washington, D.C. : Transportation Research Board 2009.
Colección:National Academies ebooks.
TCRP report, 133.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b44927587*spi

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