Research methodology : business and management contexts

Research methodology business and management contexts

"Do you need to know how to conduct research as a business, commerce or management student? How can you create a balance between quantitative and qualitative research methods, as well as mixed methods? What realistic research issues could you encounter and how do you apply your skills to these...

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Detalles Bibliográficos
Otros Autores: Bryman, Alan, autor (autor), Bell, Emma, autor, Hirschsohn, Philip, autor, Dos Santos, Andeline, autor, Du Toit, Jacques, autor, Masenge, Andries, autor, Van Aardt, Isa, autor, Wagner, Claire, autor
Formato: Libro
Idioma:Inglés
Publicado: Cape Town : Oxford University Press Southern Africa [2019]
Edición:Eleventh impression 2019
Materias:
Investigación > Metodología
Localización industrial
Ver en Universidad de Navarra:https://innopac.unav.es/record=b44902840*spi
Descripción
Sumario:"Do you need to know how to conduct research as a business, commerce or management student? How can you create a balance between quantitative and qualitative research methods, as well as mixed methods? What realistic research issues could you encounter and how do you apply your skills to these problems?." Research methodology: business and management contexts" is a book for business and management students required to take a course in research methodology at an undergraduate level. The title provides a practical guide to research with examples that are relevant to South Africa and includes steps on how to write a conclusion and make recommendations."-- Contracubierta
Descripción Física:xxiii, 424 páginas : ilustraciones ; 24 cm
Bibliografía:Incluye referencias bibliográficas (páginas 386-404) e índice
ISBN:9780199076130

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