FAQs on marketing answers and advice by the guru of marketing
FAQs on Marketing distills the essence of Philip Kotler's decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: What are the biggest challenges marketers face today? What skills do m...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Singapore :
Marshall Cavendish
2012.
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| Colección: | EBSCO Academic eBook Collection Complete.
Business solutions. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b44664333*spi |
| Sumario: | FAQs on Marketing distills the essence of Philip Kotler's decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: What are the biggest challenges marketers face today? What skills do marketing managers need to be successful? What metrics can companies use to judge marketing performance? How are globalization and new technology affecting the role of marketing? What will the marketing department of the future look like?This landmark bestseller takes the reader inside the mind of a. |
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| Descripción Física: | 232 p. |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9789814408684 |
