Strategie di internazionalizzazione e grande distribuzione nel settore dell'abbigliamento
The Stanze della Moda project has set up an Observatory with the purpose of economic and management monitoring of the fabric of the Florentine companies through a marketing and research workshop. The analysis of several major international retailers demonstrates the emergence of a successful busines...
| Otros Autores: | , |
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| Formato: | Electrónico |
| Idioma: | Italiano |
| Publicado: |
Firenze University Press
2006.
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| Colección: | Open Research Library ebooks.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b44591056*spi |
| Sumario: | The Stanze della Moda project has set up an Observatory with the purpose of economic and management monitoring of the fabric of the Florentine companies through a marketing and research workshop. The analysis of several major international retailers demonstrates the emergence of a successful business model which, albeit in some respects idiosyncratic and difficult to transfer, represents an innovative stimulus for companies in the sector that want to redefine their competitiveness in the face of the altered market conditions. The focus on the Florentine companies delineates the ways in which the local manufacturers intercept the purchasing channels of major retail, creating a mediated form of sales on the international markets. |
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| Descripción Física: | 1 recurso electrónico |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9788884534552 9788884534569 |
