Sprache, politische Ökonomie und Legitimität Vermarktung, Management und Inszenierung von Zweisprachigkeit in der Tourismusindustrie an der deutsch-französischen Sprachgrenze in der Schweis
Current discourses treat bilingualism as economic capital and the key to success on the job market. Drawing on an ethnographic study of the economic appropriation of local bilingualism in the tourism industry of the town of Murten, situated at the French-German language border in Switzerland, Lariss...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Alemán |
| Publicado: |
Göttingen :
V & R unipress : Vienna University Press
[2018]
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| Colección: | Open Research Library ebooks.
Kommunikation Im Fokus - Arbeiten Zur Angewandten Linguistik Ser. ; 8. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b44568861*spi |
| Sumario: | Current discourses treat bilingualism as economic capital and the key to success on the job market. Drawing on an ethnographic study of the economic appropriation of local bilingualism in the tourism industry of the town of Murten, situated at the French-German language border in Switzerland, Larissa S. Schedel empirically examines these discourses. From a critical sociolinguistic perspective, she investigates the different formulations of the local linguistic situation in touristic marketing discourses as well as the differing relevance of bilingual competencies for access to the touristic job market and the various performances of bilingualism in guided tours. The analysis shows the variable (de)construction of geopolitical language borders as well as social categories of speakers. This study offers new perspectives on the dynamic of the political economy of language(s) and the legitimacy of their speakers in the context of the "New Economy."--Publisher's website. |
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| Descripción Física: | 1 recurso electrónico (346 p.) |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas. |
| ISBN: | 9783847108856 9783737008853 |
