Towards sustainable innovation a five step approach to sustainable change
With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately - they are clo...
| Autor principal: | |
|---|---|
| Otros Autores: | , , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Baden-Baden :
Tectum Verlag
[2017]
|
| Colección: | Open Research Library ebooks.
Green marketing. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b44553675*spi |
| Sumario: | With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately - they are closely interlinked with one another. The main goal of sustainable innovation is to develop new products and technologies that have a positive impact on the company's triple-bottom-line. To meet this aim, they have to be ecologically and economically beneficial as well as socially balanced. In order to help companies to improve their sustainable innovation process practically, this book is structured into five possible phases of a sustainable innovation process: -Awareness of a sustainability problem -Identification & Definition of the problem -Ideation & Evaluation of the solutions -Testing & Enrichment of the solutions -Implementation of the solutions & Green Marketing. |
|---|---|
| Descripción Física: | 1 recurso electrónico (334 p.) : il |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9783828866553 |
