Global Media Sport Flows, Forms and Futures
"How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media? This book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East and in the reverse direction. At...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London :
Bloomsbury Pub. PLC
2011.
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| Colección: | Bloomsbury OA ebooks.
Globalizing Sports Studies. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b44525679*spi |
| Sumario: | "How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media? This book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East and in the reverse direction. At an historical moment when the relative stability of the Western media sport order is under challenge, it analyses a range of key structures, practices and issues whose ramifications extend far beyond the fields of play and national contexts in which sport events take place. The book will critically appraise the state of sports television; rise of new sports media; emergence of hybrid sport cultural forms; eruption of sport-related political controversies and power struggles; mutations of forms of global sport fandom, and projections of the future of global media sport. Bringing together the latest interdisciplinary research, it is a really exciting book for all those interested in this emerging field."--Publisher's description. How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media?. This book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East and in the reverse direction. At an historical moment when the relative stability of the Western media sport order is under challenge, it analyses a range of key structures, practices and issues whose ramifications extend far beyond the fields of play and national contexts in which sport events take place. The book will critically appr. |
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| Descripción Física: | 1 recurso electrónico (193 p.) |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9781849666763 9781849666756 9781849661577 9781849660709 |
