Transforming Organizations Narrative and Story-Based Approaches
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us cre...
Autor Corporativo: | |
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Otros Autores: | , |
Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
Cham :
Springer International Publishing
2019.
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Edición: | 1st ed |
Colección: | Springer eBooks.
Management for Professionals ; |
Acceso en línea: | Conectar con la versión electrónica |
Ver en Universidad de Navarra: | https://innopac.unav.es/record=b43719764*spi |
Sumario: | Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories. . |
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Descripción Física: | VIII, 301 p. : 45 il., 31 il. col |
Formato: | Forma de acceso: World Wide Web. |
ISBN: | 9783030178512 |