Star Wars and the History of Transmedia Storytelling
This collection offers vital new conceptual and methodological tools for understanding the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades. In emphasizing that Star Wars is both a media franchise and a transmedi...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Amsterdam :
Amsterdam University Press
[2018]
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| Colección: | De Gruyter Open Access ebooks.
Transmedia ; 3. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b43341500*spi |
| Sumario: | This collection offers vital new conceptual and methodological tools for understanding the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, the essays in this book emphasize the complex negotiations between culture and industry that have shaped not only the brand and its many narrative threads, but also the larger organization of the transnational media landscape. |
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| Descripción Física: | 1 recurso electrónico |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9789048537433 |
