The Pursuit of Food Well-Being The Mechanisms Behind Consumers' Food Well-Being, and Their Relevance for Food Retailing and Marketing
Due to industrialization, globalization, and digitalization food-related life is becoming increasingly complex. The abundance of (unhealthy) food, in particular, is causing an unprecedented over-consumption that endangers people's health, quality of life, productivity, and life expectancy. Agai...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Wiesbaden :
Springer Fachmedien Wiesbaden
2020.
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| Edición: | 1st ed |
| Colección: | Springer eBooks.
Handel und Internationales Marketing Retailing and International Marketing ; |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b43267956*spi |
| Sumario: | Due to industrialization, globalization, and digitalization food-related life is becoming increasingly complex. The abundance of (unhealthy) food, in particular, is causing an unprecedented over-consumption that endangers people's health, quality of life, productivity, and life expectancy. Against this backdrop, Florentine Frentz deals with the food well-being of modern consumers and how it can be strengthened. To this end, she refines the concept of food well-being and creates an overarching model, which she applies to various studies and various phenomena. Based on her results, she expounds implications for researchers, retailers, manufacturers, marketers, public policy makers, and consumers. Overall, the results show that the paradigm shift that has already begun must be vigorously pursued, and that every stakeholder can and should contribute. Contents Food-related Challenges of Modern Society The Concept of Food Well-Being Internal and External Influences on Food Well-Being An Integrated and Holistic Approach Towards an Improved Food Well-Being Target Groups Researches and lecturers working in the fields of nutrition, marketing, consumer behavior, social sciences, and public health promotion Food business operators and policy makers responsible for nutrition-related public policy About the Author Florentine Frentz did her dissertation at the Chair of Marketing and Retailing at the University of Siegen, Germany. |
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| Descripción Física: | XX, 220 p. : 1 il |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9783658303662 |
