International Student Mobility and Access to Higher Education
This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying...
Autor principal: | |
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Autor Corporativo: | |
Otros Autores: | , , |
Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
Cham :
Springer International Publishing
2020.
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Edición: | 1st ed |
Colección: | Springer eBooks.
Marketing and Communication in Higher Education. |
Acceso en línea: | Conectar con la versión electrónica |
Ver en Universidad de Navarra: | https://innopac.unav.es/record=b43258128*spi |
Sumario: | This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend. |
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Descripción Física: | XIII, 239 p. : 12 il., 11 il. col |
Formato: | Forma de acceso: World Wide Web. |
ISBN: | 9783030441395 |