The Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museu...
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Cham :
Springer International Publishing
2020.
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| Edición: | 1st ed |
| Colección: | Springer eBooks.
Palgrave Studies in Practice: Global Fashion Brand Management ; |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b43236558*spi |
| Sumario: | Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products. |
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| Descripción Física: | XVII, 166 p. : 15 il., 3 il. col |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9783030261214 |
