Innovation and creativity in SMEs Challenges, Evolutions and Prospects
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and cre...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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London : Hoboken :
ISTE, Ltd. ; John Wiley & Sons, Incorporated
2019.
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| Colección: | Wiley ebooks.
Smart innovations ; v. 21. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b40641909*spi |
| Sumario: | In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account. |
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| Descripción Física: | 1 recurso electrónico (234 p.) |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas e índice. |
| ISBN: | 9781119513742 9781119649144 9781119649137 |
