Strategy builder how to make and communicate more effective strategies
"A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin...
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex ; Hoboken, New Jersey :
Wiley
2015.
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| Colección: | Wiley ebooks.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b40606995*spi |
| Sumario: | "A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin'. Your stakeholders -- bosses, employees, peers, governmentofficials, and investors -- are already making judgments abouthow much they will engage with you and your strategy within sevenseconds of you beginning to explain it. They, and you, are makingstrategic decisions at a glance. So how do you best captivate yourpotential stakeholders in your strategic endeavours? TheStrategy Builder will show you how. Combines a quick guide to key management frameworks with aninteractive "how to adapt the model" approach Includes comments and tweets from experts around the world A visually interactive guide that puts strategy building inperspective "-- |
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| Descripción Física: | 1 recurso electrónico |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas. |
| ISBN: | 9781118707166 9781118707180 9781118707234 9781119166696 |
