Corporate Reputation Decoded Building, Managing and Strategising for Corporate Excellence
Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, m...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
SAGE Publications
2014.
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| Colección: | EBSCO Academic eBook Collection Complete.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b40523871*spi |
| Sumario: | Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR-company's stakeholders, situations demanding CR interventions, and the impact of a com. |
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| Descripción Física: | 323 p. |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9789351500469 9781322031002 |
