Persuasive signs the semiotics of advertising
"Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Berlin ; New York :
Mouton de Gruyter
2002.
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| Colección: | EBSCO Academic eBook Collection Complete.
Approaches to applied semiotics ; 4. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b40507282*spi |
