Persuasive signs the semiotics of advertising
"Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Berlin ; New York :
Mouton de Gruyter
2002.
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| Colección: | EBSCO Academic eBook Collection Complete.
Approaches to applied semiotics ; 4. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b40507282*spi |
| Sumario: | "Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--Jacket. |
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| Descripción Física: | xi, 193 p. : il |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas (p. 175-190) e índice. |
| ISBN: | 9783110888003 |
