Branding New York how a city in crisis was sold to the world
Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. It shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge
2009.
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| Colección: | EBSCO Academic eBook Collection Complete.
Cultural spaces series. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b40495553*spi |
| Sumario: | Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. It shows that the branding of New York was not simply a marketing tool; rather it was a political strategy. |
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| Descripción Física: | 1 recurso electrónico |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas (p. 307-316) e índice. |
| ISBN: | 9780203931974 |
