| Sumario: | This book, specifically developed for students of psychology, covers a wide range of topics in statistics and research designs taught in psychology, in particular, and other disciplines like management, sociology, education, home science, and nutrition, in general, in most universities. It explains how to use Excel to analyze research data by elaborating statistical concepts. Each chapter contains sections like zCheck you Computing skilly and zCheck your Statistical Conceptsy to enable students to assess their knowledge in a graded manner. The book addresses one of the major challenges in psychology research, viz., how to measure subjective phenomenon like attitude, desire, and preferences of an individual. Separate emphasis has been given to the measurement techniques which are essential tools to assess these subjective parameters in numerical form, required for statistical analysis to draw meaningful conclusions. The book is equally helpful to students of humanities, life sciences and other applied areas. Consisting of 14 chapters, the book covers all relevant topics of statistics and research designs which are important for students to plan and complete their research work.
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