Business rhetoric in German novels from Buddenbrooks to the global corporation
"Throughout the twentieth century and well into the twenty-first, Germany has maintained its position as one of the world's largest economies. In the literature of this period, business is often depicted as a performance that requires great linguistic skill. This book is a study of the rep...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Rochester, New York :
Camden House
2018.
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| Colección: | CUP ebooks.
Studies in German literature, linguistics, and culture. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b39838006*spi |
Tabla de Contenidos:
- 1. Managing Appearances in Thomas Mann's Buddenbrooks, 1901
- 2. Oratory and Publicity in Heinrich Mann's Der Untertan, 1914/18
- 3. Organizing Speech in Gabriele Tergit's Kasebier erobert den Kurfurstendamm, 1931
- 4. Seeing through the Rhetoric in Bertolt Brecht's Dreigroschenroman, 1934
- 5. Giving an Account of the Self in Ingeborg Bachmann's Matina, 1971
- 6. Negotiating Bureaucracy in Hermann Kant's Das Impressum, 1972
- 7. Corporate Discourse in Friedrich Christian Delius's Unsere Siemens-Welt, 1972
- 8. Producing Ethos in Kathrin Roggla's wir schlafen nicht, 2004
- 9. Communicative Contests in Philipp Schonthaler's Das Schiff das singend zieht auf seiner Bahn, 2013.
