Business rhetoric in German novels from Buddenbrooks to the global corporation
"Throughout the twentieth century and well into the twenty-first, Germany has maintained its position as one of the world's largest economies. In the literature of this period, business is often depicted as a performance that requires great linguistic skill. This book is a study of the rep...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Rochester, New York :
Camden House
2018.
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| Colección: | CUP ebooks.
Studies in German literature, linguistics, and culture. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b39838006*spi |
| Sumario: | "Throughout the twentieth century and well into the twenty-first, Germany has maintained its position as one of the world's largest economies. In the literature of this period, business is often depicted as a performance that requires great linguistic skill. This book is a study of the representation of business practices in nine German-language novels-published during the period from 1901 to 2013-that explore how language is used rhetorically in pursuit of economic and political agendas. Taken up as case studies, in chronological order, the novels are by Thomas Mann, Heinrich Mann, Gabriele Tergit, Bertolt Brecht, Ingeborg Bachmann, Hermann Kant, Friedrich Christian Delius, Kathrin Röggla, and Philipp Schönthaler, all of whom articulate cultural imaginaries and political ideologies at key moments in recent German history. In doing so, they challenge readers to refine their own interpretive skills. By considering business rhetoric in the novels, Ernest Schonfield shows how the formulation of language remains inseparable from the exercise of economic and political power. The central message of this book is that literature and business have something essential in common: they both rely on the persuasive use of language"-- |
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| Descripción Física: | 1 recurso electrónico |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas (p. [245]-272) e índice. |
| ISBN: | 9781787443570 |
