Winning the reputation game Creating stakeholder value and competitive advantage
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Cambridge, Massachusetts :
The MIT Press
[2016]
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| Colección: | EBSCO Academic eBook Collection Complete.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b39283914*spi |
| Sumario: | Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. |
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| Notas: | Subtitle on dust jacket cover: Creating stakeholder value and competitive advantage. |
| Descripción Física: | xi, 261 p. : il |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas e índice. |
| ISBN: | 9780262335089 9780262335072 9780262335096 |
