A focus on consumer behaviours and experiences in an online shopping environment
A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust play...
| Formato: | Libro electrónico |
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| Idioma: | Inglés |
| Publicado: |
United Kingdom :
Emerald Publishing
2015.
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| Colección: | EBSCO Academic eBook Collection Complete.
Emerald gems. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b37999321*spi |
| Sumario: | A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment. |
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| Descripción Física: | 1 recurso electrónico |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9781785608704 |
