New perspectives in luxury branding
This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a st...
| Formato: | Libro electrónico |
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| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Group Publishing Limited
2015.
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| Edición: | 1st ed |
| Colección: | EBSCO Academic eBook Collection Complete.
Emerald gems. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b37999199*spi |
| Sumario: | This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands. |
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| Descripción Física: | 1 recurso electrónico |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas. |
| ISBN: | 9781785608629 |
