Marketing and American Consumer Culture A Cultural Studies Analysis
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more vi...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Cham :
Springer International Publishing : Imprint: Palgrave Macmillan
2016.
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| Colección: | Springer eBooks.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b37575946*spi |
| Sumario: | This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009. |
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| Descripción Física: | XI, 164 p. : 28 il |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9783319473284 |
