The user's journey storymapping products that people love
"Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Brooklyn, New York :
Rosenfeld Media
[2016]
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| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b3743794x*spi |
| Sumario: | "Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story first' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy." -- Back cover. |
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| Descripción Física: | xiv, 146 pag. : il. ; 23 cm |
| Bibliografía: | Incluye referencias bibliográficas e índice |
