Storytelling Branding in Practice

As a business concept zstorytellingy has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And h...

Descripción completa

Detalles Bibliográficos
Autor principal:	Fog, Klaus (-)
Autor Corporativo:	SpringerLink (-)
Otros Autores:	Budtz, Christian, autor (autor), Munch, Philip, autor, Blanchette, Stephen, autor
Formato:	Libro electrónico
Idioma:	Inglés
Publicado:	Berlin, Heidelberg : Springer Berlin Heidelberg 2010.
Edición:	2 ed
Colección:	Springer eBooks.
Acceso en línea:	Conectar con la versión electrónica
Ver en Universidad de Navarra:	https://innopac.unav.es/record=b3624532x*spi