Storytelling Branding in Practice
As a business concept zstorytellingy has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And h...
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Detalles Bibliográficos
Autor principal: |
Fog, Klaus
(-) |
Autor Corporativo: |
SpringerLink
(-) |
Otros Autores: |
Budtz, Christian, autor
(autor),
Munch, Philip, autor,
Blanchette, Stephen, autor |
Formato: | Libro electrónico
|
Idioma: | Inglés |
Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg
2010.
|
Edición: | 2 ed |
Colección: | Springer eBooks.
|
Acceso en línea: | Conectar con la versión electrónica
|
Ver en Universidad de Navarra: | https://innopac.unav.es/record=b3624532x*spi |