Storytelling : Branding in Practice

Storytelling Branding in Practice

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As a business concept zstorytellingy has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And h...

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Detalles Bibliográficos
Autor principal: Fog, Klaus (-)
Autor Corporativo: SpringerLink (-)
Otros Autores: Budtz, Christian, autor (autor), Munch, Philip, autor, Blanchette, Stephen, autor
Formato: Libro electrónico
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg 2010.
Edición:2 ed
Colección:Springer eBooks.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b3624532x*spi
Descripción
Sumario:As a business concept zstorytellingy has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand? The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company’s potential.
Descripción Física:254 p. 28 illus., 26 illus. in color
Formato:Forma de acceso: World Wide Web.
ISBN:9783540883494

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