Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist lo...
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Autor Corporativo: | |
Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Pivot
2015.
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Colección: | Springer eBooks.
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Acceso en línea: | Conectar con la versión electrónica |
Ver en Universidad de Navarra: | https://innopac.unav.es/record=b36206866*spi |
Sumario: | The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics. |
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Descripción Física: | VIII, 146 p. 2 illus |
Formato: | Forma de acceso: World Wide Web. |
ISBN: | 9781137463326 |