Soft Power in China Public Diplomacy through Communication
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a mor...
| Autor Corporativo: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan
2011.
|
| Colección: | Palgrave Macmillan Series in Global Public Diplomacy.
Springer eBooks. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b36169419*spi |
| Sumario: | This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power. |
|---|---|
| Descripción Física: | XI, 219 p. |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9780230116375 |
