Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then f...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan
2012.
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| Colección: | Springer eBooks.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b36165098*spi |
| Sumario: | With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need. |
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| Descripción Física: | XIV, 235 p. |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9781137512000 |
