Public Relations in China Building and Defending your Brand in the PRC
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook...
Autor principal: | |
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Autor Corporativo: | |
Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan
2015.
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Colección: | Palgrave Pocket Consultants.
Springer eBooks. |
Acceso en línea: | Conectar con la versión electrónica |
Ver en Universidad de Navarra: | https://innopac.unav.es/record=b36164367*spi |
Sumario: | In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China. |
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Descripción Física: | XII, 226 p. |
Formato: | Forma de acceso: World Wide Web. |
ISBN: | 9781137483812 |